Foreign trade opportunities in 2024: grasping the marketing nodes, achieving unlimited possibilities!

Editor: GeeksendRelease time:2024-03-18 14:44:51

With the holiday season over and 2024 more than two months away, are foreign traders ready for a new round of marketing buzz? Every year, the holiday season will bring endless marketing opportunities for brands and businesses. In this article, we will take stock of the holiday marketing nodes in 2024, presenting you with a wonderful foreign trade marketing feast to help you get a head start and stand out in the fierce market competition.

First Quarter Marketing Holiday:

Valentine's Day (14 February):
Customs: people exchange Valentine's Day cards, give gifts (e.g. bouquets, chocolates, jewellery, etc.) and have romantic dinners.
Marketing suggestions: launch special Valentine's Day gift sets, customised gifts, limited edition products, organise romantic dinners or events, offer exclusive Valentine's Day offers or promotions.

International Women's Day (8 March):
Custom: Celebrate women's economic, political and social achievements, reflecting support for women's rights and equality. In some countries, people send flowers or small gifts to women and organise symposiums, speeches and community events to discuss issues of gender equality and women's rights.
Marketing suggestions: launch special events or products for International Women's Day to highlight the value and importance of female consumers, offer customised gifts or deals for women, and organise women-themed symposiums or community events.

St Patrick's Day (17 March):
Customs: celebrate St Patrick, Ireland's patron saint, with people dressing in green, organising parades and drinking Irish beer.
Marketing suggestions: launch green-themed products or promotions, host a St Patrick's Day-themed party or event, serve Irish-inspired food or drinks.

Ramadan Celebration (10 March - 9 April):
Custom: Ramadan celebrations are an Islamic tradition involving several countries. Merchants are suitable for promoting clothing and fashion, electronics, health and beauty products.
Marketing advice: Avoid displaying sensitive content and produce culturally appropriate advertising material; pay attention to cultural differences and launch speciality products to enhance market competitiveness.

Second quarter marketing holidays:

Easter (date variable, usually in March or April):
Customs: celebrates the resurrection of Jesus Christ in Christianity, people hold religious services, family dinners, egg hunts, etc.
Marketing suggestions: launch Easter-themed gift baskets, egg decorations, Easter meal ingredients, etc., organise Easter egg hunts or family gatherings, and offer limited Easter offers or promotions.

April Fools' Day (1 April):
Customs: people make jokes, pranks and post false news to deceive friends and family.
Marketing advice: launch special April Fools' Day products or services, hold prank or humour-themed events, and release fun April Fools' Day promotions or discounts.

Eid al-Fitr (9 April):
Customs: Eid al-Fitr is an important festival of Islam, and merchants are suitable to promote religious goods, clothing, decorations, home furnishings, and kitchen supplies.
Marketing Suggestion: Religious festivals are of great significance to the faith community, so related marketing activities during these festivals need to respect and understand the corresponding religious cultures in order to avoid offence or misunderstanding. Pay attention to cultural differences and launch special products to enhance market competitiveness.

Qingming Festival (China: 4 April or 5 April every year):
Customs: remembering ancestors, sweeping tombs for ancestors, cleaning graves, worshipping ancestors, trekking and playing.
Marketing suggestions: launch products or services related to ancestor sweeping and tomb-sweeping, such as souvenirs and sacrificial offerings, and provide special offers or services for Qingming Festival.

Labour Day (most countries: 1 May):
Customs: Celebrate the fruits of labour and contributions of workers with parades, rallies, concerts and other events.
Marketing suggestions: launch special promotions for Labour Day, offer exclusive Labour Day offers or discounts, and products or services for workers.

Mother's Day (second Sunday of May every year):
Customs: Send flowers, gifts and cards to mothers and organise family dinners or celebrations to express love and appreciation for mothers.
Marketing suggestions: launch special Mother's Day gift sets, family reunion packages, organise special Mother's Day events or celebrations, and offer Mother's Day limited offers or promotions.

Third Quarter Marketing Holiday:

Father's Day (3rd Sunday in June each year):
Customs: send gifts and cards to fathers, organise family dinners or outdoor activities to show appreciation for fathers.
Marketing suggestions: launch special Father's Day gift sets, outdoor products, men's care products, etc., organise special Father's Day events or outdoor experiences, and offer Father's Day limited offers or promotions.

Graduation season (late June each year):
Graduation season is suitable for the promotion of clothing, shoes and bags, party supplies and other merchandise.
Marketing suggestion: launch exclusive graduation season gifts to attract graduates and their friends and family to spend money.

Independence Day (USA: 4th July; Canada: 1st July):
Customs: To celebrate the country's independence, people organise fireworks displays, barbecue parties, parades and other activities.
Marketing suggestions: launch Independence Day-themed products or gifts, hold outdoor barbecues or fireworks display events, offer special Independence Day promotions or offers.

Tanabata / Chinese Valentine's Day (7th day of the 7th month of the Chinese lunar calendar):
Customs: A traditional Chinese festival that symbolises the romantic love story of the meeting of the Cowherd and the Weaveress. People enjoy stargazing, hang lanterns and write letters to express their love.
Marketing Suggestions: Launch special gifts for the Tanabata Festival, customise Valentine's Day cards, organise romantic dinners or stargazing events, offer Tanabata limited offers or promotions.

International Youth Day (12 August):
Customs: Celebrate the achievements and contributions of young people, organise youth cultural events, concerts, volunteering, etc.
Marketing advice: brands targeting young people can launch special International Youth Day products or services, organise youth-related events or competitions, and offer Youth Day-only offers or discounts.

The school season (expected to be late August - early September):
Custom: During the autumn school season, students and parents will purchase a large number of students' school and living supplies to prepare for the upcoming school life.
Marketing Suggestion: Offer special offers or discounts for the school season, such as student shopping offers and home decoration offers, to attract students and parents to purchase items needed for the new school year. Launch exclusive products or services for students, e.g. student-customised stationery, laptops, study tools, etc., to meet students' needs. Organise promotions or distribute gifts for the school season, e.g. free books, study materials or shopping vouchers, to increase brand exposure and appeal.

Fourth Quarter Marketing Holiday:

Halloween (31 October):
Customs: children dress up in various costumes and go door-to-door asking for candy (Trick-or-Treating), adults host parties or attend costume parties.
Marketing suggestions: introduce Halloween-themed products or gifts, hold Halloween costume parties or events, offer unique Halloween promotions or deals.

Thanksgiving (Canada, second Monday in October):
Custom: Families gather for a traditional Thanksgiving meal to give thanks for the bounty of the harvest and each other's support.
Marketing suggestions: launch special Thanksgiving Day menus or food hampers, offer Thanksgiving Day family reunion packages, organise Thanksgiving Day celebrations or launch special Thanksgiving Day promotions to give thanks and increase customer loyalty.

Double Eleven (11 November):
Custom: The world's largest online shopping carnival initiated by Chinese e-commerce giant Alibaba, where people frantically rush to buy all kinds of goods.
Marketing advice: launch a limited-time Double Eleven sale, offer extra coupons or discount codes, and strengthen supply chain management to meet peak demand.

Thanksgiving Day (USA, the fourth Thursday of November every year):
Customs: Thanksgiving is a family reunion holiday and people usually celebrate with their families by preparing and enjoying a sumptuous Thanksgiving meal together. It is suitable for promoting items such as beauty and personal care, electronics, outdoor sports products, kitchenware, holiday decorations, winter-resistant clothing and ski equipment.
Marketing Suggestion: Attract consumers to choose your products by offering special Thanksgiving Day promotions, such as Thanksgiving meal packages, Thanksgiving gift baskets, Thanksgiving decorations, etc. And combine with Thanksgiving Day-themed shop decorations and product packaging to launch Thanksgiving gift packages to convey holiday blessings, thus increasing sales and strengthening the emotional connection between brands and consumers.

Black Friday (29 November):
Custom: Black Friday is the craziest day for shopping in the U.S. People will take advantage of the discounts to buy Christmas gifts, home appliances, clothing, etc. for holiday gifting or self-use. Ideal for worldwide promotions.
Marketing Suggestion: Participate in Black Friday promotions to trigger the shopping frenzy.

Christmas (25th December):
Customs: decorate homes and shops, give each other gifts, host parties, attend church, enjoy Christmas dinner.
Marketing suggestions: launch Christmas-themed products or gifts, organise Christmas-themed promotions, offer Christmas gift cards or coupons, organise Christmas markets or celebrations.

Conclusion

The festive marketing campaign nodes for 2024 have been sorted out. By taking stock of the festive marketing campaign nodes, we need to have gained insights on how to seize business opportunities and showcase the brand at different moments.
However, to stand out during these festivals, apart from preparing the right products and promotions, we need to focus on planning our working hours wisely. Organising your schedule in the order of the festivals will ensure that you know when you need to set aside time to work in tandem with the marketing festivals. It is also vital to know the holiday times of your potential and regular customers to avoid disturbing them while they are on holiday, which is a big no-no for foreigners! Therefore, it's important to respect your customers' holidays alongside your marketing campaigns and avoid interrupting their rest time. We look forward to seeing more brand creativity shine in the future, bringing more surprises and joy to consumers.

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