5 Savvy Design Tips: Creating Compelling Emails

Editor: GeeksendRelease time:2024-03-18 15:09:30

By optimising the look and layout of your emails to capture the attention of your readers and increase the likelihood that they will click and read the email. This involves using various design elements such as colour, layout, fonts and images to create visually appealing email content. With well-designed emails, you can improve the attractiveness and readability of your emails, thereby increasing reader engagement and response rates, which in turn leads to more effective marketing and communication goals.

1. Use colours correctly

Using colours is not just about aesthetics, they can also have a significant impact on your conversion rates. The concept of colour psychology states that colour choices can have a direct impact on user behaviour and decision-making processes.

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In fact, there may be many aspects of colour psychology and its impact on our emotions and subsequent decisions or opinions that you are not yet aware of.
● A snap judgement about a product may be based on colour alone.
Some studies have shown that carefully chosen brand name (logo) colours can directly create value for a brand.
If you're still sceptical about the psychology of colour, check out the case of RIPT Apparel, who increased sales by 6.3% by changing the colour of their existing buy button to a striking green.
However, the impact isn't limited to the colour of the button - every colour in the background is vital. Therefore, when composing your emails, make sure that the chosen colour coordinates with the overall image and text. Also, keep in mind that different people have different emotional appeals to colours. Therefore, while choosing the colours for your marketing emails, it is important to consider the brand colours as well as what the colours mean to your target customers.

2. Give enough white space (spacing)

Colour plays an important role in design, however, at the same time care needs to be taken to leave enough blank intervals. Too many colours and visual elements can be irritating to the human eye, as can the sudden appearance of bright lights or rainbows. In email design, the use of copy and images can add interest and interactivity. However, in order to avoid overstimulation, the eye needs a break. The right balance of white space creates a neat, pleasing visual effect.

3. Avoid too much text

Do you get tired of being asked to read a bunch of all-text articles?

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Have you noticed that articles with headings, subheadings, pictures, bulleted lists, short paragraphs, etc. make you more interested in reading?
This is all intentional on the part of the author. Too much text can strain your eyes, just like too much colour. Therefore, you need to format your email content to suit the reading habits of your readers.
You can do this by::
● Using headers and subheaders
●Inserting images
● Writing concise sentences

4. Placement of compelling CTAs

Call-to-action terms (CTAs) in emails are different from those in blog posts. People spend less time reading marketing emails, which means you only have a limited number of opportunities to get a click.
Here are the two parts of your CTA:
● Express the content
Limit yourself to one CTA in your email. if you want to use two CTAs, place them between the top and bottom of your email.
But be careful: emails with only one prominent CTA have a click-through rate more than 300 times higher than emails with multiple or no CTAs.
● Location
The location of the CTA depends on the content of the email. If customers can quickly understand the content of a promotional email, place the CTA at the top. If they need some background information before clicking, place the CTA at the end. Another option is to test both in different emails.
As for the content of your CTA, clarity is more important than subtlety (but not too boring).

5. Use simple, easy-to-read fonts

When designing your emails, it's equally important to choose fonts that are simple and easy to read.

Clear and easy-to-read fonts not only ensure that your message is communicated clearly, but also enhance the reader's reading experience. Avoid fonts that are too fancy or complicated as they may confuse or make readers uncomfortable. Instead, choose fonts that are easy to understand, such as Arial, Helvetica or Verdana. These fonts display well on a variety of devices and platforms and are easy to read. By choosing fonts that are easy to read, you can ensure that your email content is easily understood and enjoyed by more people.
Here are some steps you can take:
● Choose no more than 3 fonts in the same email (to avoid visual overstimulation).
● Choose a font that works on multiple web platforms (to ensure that all contacts can read it).

Geeksend Manager